18-20 November 2018 Dubai Convention & Exhibition Centre

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Media & Press

Demand for European Organic products on the rise in the Middle East

The Organic F&B market in the Middle East is expected to be worth $18.42 Billion by 2022, showing a 14.4% CAGR growth from 2015. Dubai, the global F&B destination, has more restaurants per million than New York, and organic and natural is on the rise in the region, if the 60% increase in shelf space over the last four years is any indication.

Another fast-growing sector in the Middle Eastern and African market is natural and organic beauty; estimated to be worth $2.5 billion in 2017, experts predict a 12-15% growth per year for another 5 years. This indicates that the market would almost double by 2022, reaching $5 billion in value by then.

Dubai holds the position as the third largest re-exporter in the world, with over $546 Billion worth of goods being sent out from the trade hub. Its unique location allows it to link hemispheres together, making it a popular center for re-export. The city is also ranked first globally for its tea re-export.

The region, specifically Saudi Arabia and Dubai, has seen a marked growth of the organic industry over the past four years, and looks poised to grow even further. This has attracted the attention of European suppliers, who have collectively devoted 13.5 million hectares to organic farming, and who are looking to develop into new markets such as the Middle Eastern one.

The demand for European products being so high in the can be attributed to the rise in the spending power of millennials, who prioritize healthy eating and clean product consumption over cost in a region where food imports are expected to grow by $53.1 Billion by 2020. The favorable population growth of 18.9 in the region also fuels their entry into the market.

This trend is reflected strongly in the Middle East Organic and Natural Expo Dubai; the region’s sole business event that focuses on natural products which has been connecting suppliers with buyers for 15 years. Held under the patronage of the Ministry of Climate Change and Environment UAE and supported by International Federation of Organic Agriculture Movements (IFOAM), the success of its 2017 show has led to it doubling in size this year. It drew over 6500 industry buyers in 2017 and expects over 9500 specialized visitors from 18th-20th November 2018, in Dubai World Trade Center, home to the expo.

The event’s Exhibition Director, Shinu Pillai, casts light on the show’s success. “The new online to offline strategy O2O Connect’ that we initiated last year was hugely successful and delivered over 865 pre-arranged meetings with qualified buyers. Our Hosted Buyer and VIP programs delivered business on the floor which amounted to approximately $317 Million being generated in those 3 days. The launch of organic247 - the Middle East’s only e-commerce platform that facilitates bulk organic and natural trade and which connects suppliers and buyers throughout the year is also part of what proved to be an effective combination for our exhibitors, because 22% of last year’s exhibitors confirmed their attendance for 2018 on the spot.”

These benefits have proven to be quite compelling, especially when it is coupled with the chance to get into a burgeoning market, where the demand for organic products are so high that 25% of consumers believe there aren’t enough healthy alternatives available in stores.

This year will see the return of a group of Armenian companies, joining to form a country pavilion at the Middle East Organic and Natural Expo Dubai. As David Muckenhuber, the Project Team leader of the Armenian pavilion puts it, “We decided to present our products at the expo in Dubai to capture the growing organic market opportunities there, as UAE is a big market and also has a very convenient geographic location for re-export.”

The Armenian organic producers under its country pavilion are introducing products such as dried and fresh fruits and vegetables and beverages such as herbal tea amongst others to the region at the Middle East Organic and Natural Expo Dubai.

The expo is also showcasing growing European companies such as Jutta Fink GmbH, Stutenmilch Tochterlehof GmbH from Austria, Raw and Wild and Bentley Organic from UK, SMS Evrodom, SK Beverage and Smart Organic from Bulgaria, Ecoagri Serbia from Serbia, Bioquantum from Switzerland, Lean & Six Sigma Expert SRL and Pronat Srl from Romania, Delouis S.A. and SDMR from France, Ekolife Natura d.o.o from Slovenia and AlmaWin Reignigungskonzentrate GmbH from Germany, amongst others.

Christophe Noblet, the General Manager of international grocery chain 7-Eleven in UAE is a keen visitor of the show. He stated that "[7-Eleven] certainly feel that the organic and natural industry is headed in the right direction. We are expanding in the region, and people want to see healthy and organic products on display. We are on the lookout for snacks, confectionary protein bar, drinks and more from European suppliers."

The ease of organic food import in to the region has more relevance now than ever, with the Gulf Cooperation Council countries signing international agreements to promote sustainability and passing stricter laws regarding the produce that is imported into the region and specific limitations were passed on chemical traces. In effect, this opens the doors to sellers of healthier, cleaner produce such as organic or natural ones. And low food security has led to the Middle East importing 70%-90% of its food needs.

To develop business in the emerging market in the Middle East, click here to register for the Middle East Organic and Natural Products Expo or contact the sales team at info@naturalproductme.com.

Marketing Contact
Gayathry Radhakrishnan
T: +971 4 8747 528
gayathry@naturalproductme.com
Global Links Exhibition Organizers & Conferences LLC
www.naturalproductme.com
www.organic247.net

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  Armenian Pavilion at the 2017 Middle East Organic and Natural Expo Dubai

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  Businessmen at the onsite B2B lounge

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  Busy throngs at the 2017 Expo

MIDDLE EAST’S ONLY ORGANIC TRADE EVENT DOUBLES IN SIZE

The Middle East Organic and Natural Products Expo, the region’s only trade show focused exclusively on the organic sector is doubling in size in 2018. According to the organizers the flourishing organic and natural market in the MENA (Middle East and Northern Africa) and its successful 2017 edition are the reasons for this growth.

A talk with the event’s Exhibition Director, Shinu Pillai, casts light on the show’s success. “The new online to offline strategy O2O Connect’ that we initiated last year was hugely successful and delivered over 865 pre-arranged meetings with qualified buyers. Our Hosted Buyer and VIP programs delivered business on the floor which amounted to approximately $317 Million being generated in those 3 days. Another first for 2017 was the launch of organic247 (the Middle East’s only online b2b platform for bulk organic and natural trade), which connected suppliers and buyers throughout the year and not just 3 days of the event. I think it proved an effective combination for our exhibitors, because 22% of last year’s exhibitors confirmed their attendance for 2018 on the spot.”

Dubai hosted the 15th edition in 2017 under the patronage of UAE Ministry of Climate Change and Environment and supported by The International Federation of Organic Agriculture Movements (IFOAM), that featured exhibitors from 50 countries including 10 country pavilions and over 7000 trade buyers from the Middle East, North Africa and the surrounding countries.

Middle East’s Market Growth

The growth in the organic market in the Middle East has been nothing short of exponential during the past couple of years. The demand for all-natural products has been insatiable; so much so that the past four years have shown a 60% increase in the shelf space devoted to them in outlets across the UAE, with the surrounding countries following suit. Following the surge in popularity that organic goods have been enjoying, several retail giants have taken to private labelling products extensively over the last two years. Dubai’s powerful presence as a trade hub will only be further strengthened by the completion of Dubai Food Park, the Middle East’s first wholesale trade city.

Introducing in 2018

The expo is launching the Organic Tea & Coffee Pavilio; a dedicated pavilion for organic and natural tea and coffee growers, manufacturers and blenders to showcase their products and meet with specific buyers looking for these products in the MENA region. It is expected to house producers, promotion boards to meet with build buyers, blenders etc. from the region. Tea ceremonies and tastings are planned throughout the three-day event to further engage the trade audience.

“Taking a step further in assisting our exhibitors in trading with the region, we have launched ‘EZExport’; a logistics service that will provide international exhibitors with a one-stop-shop solution right from getting their products certified locally to clearing customs, freight and warehousing” added Mr. Pillai.

With its new added features, the expo is expecting over 250 exhibitors and more than 9500 trade visitors for the year.

To develop business in the emerging market in the Middle East, click here to register for the Middle East Organic and Natural Products Expo or contact the sales team at info@naturalproductme.com

Marketing Contact
Gayathry Radhakrishnan
T: +971 4 8747 528
gayathry@naturalproductme.com
Global Links Exhibition organizers & Conferences LLC

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  Philippines country pavilion 2017

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  Inauguration by HE Under Secretary of Agriculture UAE

“We do a lot of research, and source for beauty brands in the industry that are gaining popularity and have their own USPs,” - Mukta Tewani Purain, Founder, MissPalettable.com.

MissPalettable.com, is a platform that offers options that are natural, organic, vegan, sulfate free, paraben free and cruelty-free. They have several brands sourced globally such as Thank You Farmer, Kama Ayurveda, Oxymax, Mi Rebotica, Antonym Cosmetics and Soroci to name a few. We interviewed the founder, Mukta Tewani Purain, about the state of the organic and natural industry in the region.

-What type of natural/organic products/services do you sell in the Middle East? 

After struggling with skincare during my pregnancy and post, I realized there was a serious lack of options when it came down to beauty brands that were not mass-produced and mainstream. This was when I came up with MissPalettable.com, a platform that offered options that were natural, organic, vegan, sulfate free, paraben free and cruelty-free. We have several brands sourced globally such as Thank You Farmer, Kama Ayurveda, Oxymax, Mi Rebotica, Antonym Cosmetics and Soroci to name a few. We are constantly sourcing new brands to add to our website and have a few more brands in the pipeline.

-In your opinion, how popular is the organic industry in the UAE and the Middle East?

The organic industry in regards to food I believe is quite popular which is why you have markets such a Ripe doing really well. However, in natural beauty, we haven’t reached the popularity status that you see in the West. Most beauty users in the UAE and the Middle East still prefer using mass produced big brands especially in cosmetics and is not completely on board with using natural and organic beauty brands. However, I do feel there is a slow shift happening, as more consumers are starting to read the ingredients list and become more aware of what they are putting on their skin. It’s a matter of time, as awareness increases and more users become conscious, we will definitely see a big shift in the industry in this region.

-Why, in your opinion, do people prefer buying organic nowadays? 

There are several reasons why people prefer buying organic and it’s got a lot to do with awareness and lifestyle. The main reason would be the awareness and understanding of the ingredients list and the harm some ingredients can cause. Ingredients such as SLS, Parabens, Phthalates, are detrimental to your health and there are several studies you can read if you do your research. Another big reason is that the organic beauty industry has come a long way. The products are just as effective and of high quality that they could ever surpass some of your mainstream brands, especially in cosmetics. There is also the ethical aspect of it, as all natural beauty brands are cruelty-free and some even use sustainable materials for their packaging.

-How do you determine the products to sell in this market? 

We do a lot of research, and source for beauty brands in the industry that are gaining popularity and have their own USPs. The brands then go through our curation process, where we try every single product to see for ourselves how effective they and do our due diligence on their documentation and ingredients list. We believe our customers are entrusting us with their skin by purchasing products from us and it is our duty to make sure we deliver transparency, quality and service to them. We want our customers to always feel comfortable buying from MissPalettable.com. We also listen to our customers and their feedback, so that we can constantly deliver products and brands that connect with them.

-Any other facts you might want to add about the natural/organic industry. 

The natural/organic industry is at its beginning and hasn’t even peaked yet! The natural beauty industry is expected to hit 13.2 billion USD this year and is still on a uphill trend! It’s an exciting time, and you really are seeing some fantastic innovations coming out of many independent brands all over the world. You see many brands going back to their cultural roots and creating effective products from recipes passed down generations.

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“When we started last year we were online importing one tonne a week and now we are at two and a half tonnes per week.” – Rahul Gupta, CEO, Agrovilla.

Agrovilla is one of the prime importers of organic fruits and vegetables from India to the UAE. They supply their products to major and well known retailers in the region. We interviewed their CEO, Rahul Gupta about his company and how they determine what to source in the market.

-What type of natural/organic products/services do you sell in the Middle East?

We import around 140 products – that include fruits, vegetables, spices, pulses and more. We import and procure these products from all over India and distribute them to major retailers in the region. We are the market leader in organic imports.

-In your opinion, how popular is the organic industry in the UAE and the Middle East?

It is certainly catching up – when we started last year we were online importing one tonne a week and now we are at two and a half tonnes per week. The market has even more potential and growth opportunities in the years to come.

-Why, in your opinion, do people prefer buying organic nowadays?

Before switching to importing organic fruits and veggies, we were doing conventional imports for almost ten years. I have visited conventional farms amount of pesticides used is very bad for health. Might as well spend more money now, than face health issues later in life.

-How do you determine the products to sell in this market?

All our organic products are globally certified, USDA, MPOP, and goes for a spot check in the UAE. For us, we import our products based on the demand. For example, when we first started, we got a small sample of custard apple and it really clicked. Now we import 200-300 kilos of the same. Other factors that determine what we import, is of course, the season.

The world's first very complete, natural – non synthetic "Multivitamin"

With more than 100 vitamins, minerals, trace elements, special micro elements and micro amino acids plus bio-active phyto extracts in one product.

Energy Balance introduces at MENOPE 2016 the Nutritional Supplement Woman life®, which strengthens all the functions and organs of the woman body, the immune system, the nervous system, brain functions, blood triglyceride levels, vision, reduces fatigue, protects from oxidation stress and much more.

Woman life® has a complete Multi-Nutrient formula with natural vitamins, HerbaCal&red; algae calcium bone formula, essential Ovega3® DHA from algae and all natural super antioxidants, to protect body and skin from oxidation stress. Woman Life® promotes integral woman's health and beyond, protecting and reinforcing the immune system. Woman Life® is 100% plant based and has NO animal ingredients. All the vitamins are natural, so the body can recognize, digest and absorb them easy.

Woman life® has 30 daily portions, for each day a small packet with several capsules, easy to carry in the handbag. The HEALTH PRODUCT 2016 made by Energy Balance in Switzerland.

Visit Energy Balance at MENOPE 2016 - Stand C1e at Hall 6, Dubai International Convention & Exhibition Centre.

Organic market comes to Emaar communities

New Dubai residents can now pick up organic and gluten-free foods at a new market in their community malls.

Beginning this month, Biorganic, a local brand promoting natural and organic food, has been holding regular markets in four Emaar community malls - Town Center, Greens Village, Arabian Ranches and Gold and Diamond Park.

“Biorganic shares the same vision as Emaar, seeking the well-being of its residents and mall commuters and at the same time, committed to protect the environment and ensure the sustainability of their communities. Our market is quite different in the sense that we offer information and tips about a healthier lifestyle, be it cooking alternatives or healthy recipes which could result in people making wiser decisions when it comes to food intake,” said Joe Zaccour of Bioorganic.

Link: http://gulfnews.com/news/uae/health/organic-market-comes-to-emaar-communities-1.1462864

Green and Dubai-grown

The ‘Grow Your Food’ campaign inculcates several important values in city residents.

The Dubai Municipality is to be appreciated for its ‘Grow Your Food’ campaign, with which households and schoolchildren have grown vegetables in apartment balconies, on building rooftops and in small backyards.

As the Khaleej Times has reported, the campaign inculcates several important values in city residents. Chief amongst these are an awareness of what it takes to grow food, and the importance of a household providing some portion, however modest, of its food needs.

The campaign began on World Food Day (October 16) in 2014 and has used the tagline ‘Family Farming: Feeding the World, Caring for the Earth’ as a means of combining these values. The number of participants is small — about 100 households and 25 schools in which about 4,000 children are enrolled and have collaborated on small vegetable patches.

But the campaign is a new and novel approach to addressing a systemic vulnerability in the UAE, that of food security. It is for this reason that the Dubai Municipality should continue the campaign, which is reported as having concluded with the recognition of participants who have sustainable grown their greens.

Link: http://www.khaleejtimes.com/article/20150313/ARTICLE/303139976/1098

Spots for specialty food items in the UAE

With the range of options available, sourcing fresh and balanced food in the UAE is getting easier than ever before Gulf News Published: February 23, 2014

If you would like to know more about MENOPE or the organic logo, please contact MENOPE at info@naturalproductme.com or IFOAM at ogs@ifoam.org.