11-13 December 2017 Dubai Convention & Exhibition Centre

Lucrae General Trading


2017 Buyer Previews

“We assess global trends and try to adapt them to the local market.” - Samina Ghori, Managing Partner of Lucrae General Trading.

Farmhouse Fresh sells a range of Face & body products that are above 99.6% natural. The brand originates in the USA. Their products contain ingredients that are naturally derived from fruits, vegetables, milks and more. We asked Samina Ghori, Managing Partner of Lucrae General Trading, who looks after organic brands such as FarmHouse Fresh in the UAE, a few questions about the industry.

In your opinion, how popular is the organic industry in the UAE and the Middle East?

The market is growing and is slowly catching up to the natural/organic believer and followers in Western countries where there is a driver with education. The level of education needs to be improved in the region and naturally from this a healthier lifestyle and lower incidences of health problems will occur.

Why, in your opinion, do people prefer buying organic nowadays?

People are seeking a better and healthier lifestyle which in turns leads them to eat organically and have the options of natural and organic beauty products. The level of education is slowly increasing in the region.

How do you determine/discover the products to sell in this market?

We assess global trends and try to adapt them to the local market. Some ideas and trends in the Western World will not work in the local market however through local customer trends we are able to identify what works.

Interview By - Menaka Ramakrishnan

Middle East Organic & Natural Products Expo