The Organic and Natural products space has been growing in the region for a while now with many new retailers and brands setting up shop. The rise of social media – where consumers are made aware of the current health trends - coupled with government incentives, gives a positive push to the industry. Nearly everyone knows someone who is all-organic, and many people are trying to incorporate a few organic and natural elements into their daily life as well.
There are several interesting products from all over the globe that have not yet made their way into the Middle East region. The Middle East Organic and Natural Products Expo is a platform for these companies to introduce their products to leading trade buyers. Nearly 200 exhibitors have signed up for the expo, bringing with them their exciting, healthy and ethical product lines. Nearly 60% of these exhibitors will be launching their products for the first time in the region at the Organic & Natural Expo.
NAMED, a leading Italian producer is all set to launch their high quality natural remedies, food and dietary supplements. Their medicines have a therapeutic effect that go far beyond curing symptoms - aiming to tackle the root cause of diseases by regulating the natural balance of the body. Their products are gluten-free, OGM-free and BSE/TSE-free and they are backed up by the support of clinical and scientific studies. Their goal is to enhance the quality of life by improving physical, emotional and mental wellbeing.
Staying on the topic of health, the expo is hosting a cutting-edge alternative technology for treating ailments. Bioquantique, uses SCIO/INDIGO/EDUCTOR technology that scans bodies akin to a virus-scan on a computer. The machine looks for everything from viruses, deficiencies, weaknesses, allergies, abnormalities to food sensitivities. It calculates the biological reactivity and resonance in the body, and suggests needs, dysfunctions and vulnerabilities.
Another noteworthy exhibitor is Ukranian Organics, one of the largest manufacturers of 100% organic soil improvers and fertilizers. The fertilizers are based on sapropel. These are centuries old bottom sediments of freshwater lakes, formed from decomposed aquatic vegetation, plankton, soil human particles that contain organic matter and remnants of living organisms. The fertilizers are specifically designed for sandy soil, which is the right match for the UAE and rest of the Middle East.
Finally, the cosmetics and beauty segment is also well represented - Argana Authentic, launched in 2012 by Najat Abdi, was created keeping traditional Moroccan beauty secrets in mind. Their products use 100% pure Argan Oil originating from Morocco, and are highly effective in skincare. The participating countries at the Middle East Organic and Natural Products Expo are more than ever before. Many are also participating for the first time. The 10 country pavilions will bring a diverse range of organic and natural products to the region. Countries that are exhibiting through a pavilion for the first time include Sri Lanka, Greece, Armenia, and Malaysia. Returning to the expo are the Organic Federation of Ukraine, the Philippines Department of Agriculture, as well as Turkey – with their most extensive participation ever, among others.
Ghana returns with a grand participation, showcasing 18 companies. The largest country pavilion is India, with over 20 exhibiting businesses.
Adding the local flavor to the expo, and hosting a variety of companies, is the UAE pavilion. Among others, Al-Dahra Agricultural Company, a prominent leader in the agribusiness will be showcasing their diverse array of products including essential human food commodities such as rice, flour, fruits and vegetables, and animal feed. Al-Dahra places major focus on the future of Organic.The Middle East Organic and Natural Products Expo has been connecting suppliers from around the world with distributors, retailers, import-export companies and more for the last 15 years–growing into a trademark name in the organic space. The exhibition is the only platform in the Middle East and North Africa for buyers and sellers of organic and natural goods to meet and discuss business opportunities. This year, the expo is expected to have over 200 exhibitors from 43 countries, and over 6,000 trade visitors. Visitors can pre-register at www.naturalproductme.com and capitalize on their time by setting up online meetings with exhibitors matching their product profile. The exhibition will take place from December 11th to 13th at the Dubai World Trade Centre. Category : Healthy and Natural Product
The organic revolution has taken over the world, and Middle East is no exception. Organic and natural products are the healthy and eco-friendly choice for consumers - for good
reason. They lack harmful chemicals that can hamper nutritional value, cause allergies and instigate long-term diseases.
How did the organic and natural revolution spread in the Middle East, especially the UAE? According to industry insights, there are three primary reasons.
Firstly, many experts are of the opinion that social media and online health influencers are some of the chief promoters of organic products. With the advent of social media, consumers are more aware of products that are right for them, their family and the environment.
One such individual who shares this frame of thought is Thorsten Beermann, executive chef, Hilton Garden Inn RAK, who sources organic ingredients for his preparations.
“The organic lifestyle choice is a hugely popular way of life which has slowly established itself from over a decade ago. With age of social media and the influx of health cafes, supermarkets stocking larger organic selections and local food markets in the UAE and beyond, a healthier lifestyle choice is everywhere you turn. The UAE is home to some of the most popular health and wellness influencers in the Middle East and new healthy food delivery plans, coupled with an increase in boot camp style activities, shows the region is recognizing the importance of being health conscious” he says.
Another reason for the spike in growth is the continuous rise of healthy-eating trends, especially among millennials. Consumers need to know about the ingredients used in their food and personal care products before trusting them.
Vila Vasoodaven, the founder of Green Chic - an online beauty store selling a wide range of natural and organic products, says this trend isn’t only restricted to food and beverages, but cosmetics as well.
“When it comes to beauty, the decision to buy organic is based on many things. In most cases, people choose to go organic because they realize the negative impact ingredients such as phthalates and SLS can have on their health. On top of that, they learn that natural products use some fantastic ingredients and are made ethically. But what is interesting to see is that people are also choosing to go organic because they are just as, or more effective than synthetic products.”
Lastly, consumers are often under the misconception that organic goods are charged at a much higher premium than regular goods. Thankfully, the UAE government provides a healthy push for organic farmers, levelling the playing field and making organic products more accessible and competitive compared to their inorganic counterparts.
“The government has promoted the organic industry amongst farmers. They have helped farmers to start growing organic products. As a result, prices are coming down, so they are more comparable with equivalent products in a higher quality. With growing in popularity in the UAE and the Middle East, it is necessary to bring in more controls. Products sold as organic have to be certified as organic for authenticity. Thankfully the UAE government has been doing a lot in this regard.” Says Peter Lonsdale, the CEO of Retail at Souq Planet, the first digital supermarket in the Middle East. Peter sources organic and natural products for the online store.
The growth in organic farming in the region is quite phenomenal. The area allotted to organic farming has increased from 2,360 acres in 2009 to a whopping 46,900 acres in 2017.
The time to enter the market is riper than ever before. The organic trend is not dying anytime soon, and it would benefit companies to become a part of it. Exhibitions such as The Middle East Organic and Natural Products Expo create opportunities for such groups.
The Middle East Organic and Natural Products Expo has been running for fifteen years in the region connecting suppliers from around the world with distributors, retailers, import-export companies and more - becoming a trademark name in the organic space. The exhibition is the only platform in the Middle East and North Africa for buyers and sellers of organic and natural goods to meet and discuss about business opportunities. This year, the expo is expected to have over 200 exhibitors from 43 countries, and over 6,000 trade visitors. Visitors can pre-register at www.naturalproductme.com and capitalize on their time by setting up online meetings with exhibitors matching their product profile. The exhibition will take place from December 11th to 13th at the Dubai World Trade Centre.