By introducing the online to offline (O2O) engagement between exhibitors and visitors which will be the link between Online discovery and actual meeting in the physical exhibition floor. O2O has caused a strategic shift in the exhibition ecosystem, where visitors & exhibitors can now browse profiles and products online before making the way to the physical exhibition.
The online component will increase visitors to discover exhibitors prior to the expo as well as exhibitors to discover potential visitors and start negotiating and arrange meetings.
Maximum ROI For Exhibitors
2017 visitors will have a seamless cross-channel exhibition experience with the access to exhibitor full profile s and product listings before the expo, which will increase the number of pre-qualified quality visitors
It is still not too late Limited Number of exhibition space still available and space booking strictly first come first serve basics. Don’t Miss the opportunity. Book your space now.Category : Offline to online engagement (o2o)
The major drivers of market growth are rising consumer demand for 'chemically-clean' cosmetics and expanding distribution. Consumers are buying natural & organic products as they become concerned about synthetic ingredients in cosmetics and toiletries. Product penetration is expanding in pharmacies, beauty retailers and department stores.
High growth rates are partly because the market is growing from a small base. Although the region has a sizeable consumer market, adoption rates are low because of low consumer awareness about natural cosmetics and limited distribution. European and American brands are largely capitalising on high market growth rates because of the absence of Middle-Eastern brands. Although the number of indigenous brands is increasing, none have built a regional presence.
Organic Monitor projects high growth rates to continue in the coming years. Market winners are expected to be brands who can expand distribution, whilst differentiating their products from existing natural products and 'pseudo-naturals'.
Category : Natural cosmetics
This first-ever report on the Middle-Eastern market for natural & organic cosmetics covers the following product categories:
Natural & organic skin care products
Natural & organic oral care products
Natural & organic hair care products
Natural & organic cosmetics
Other natural & organic personal care products
Market information includes market size, growth projections, market drivers & restraints, supply chain, pricing analysis, consumer behaviour and sales channel breakdown. Market shares and profiles are given of the leading brands, retailers and distributors.